Advancing ecoREHAB Through Story and Strategy

Having emerged from a 2009 immersive studio within Ball State’s architecture program, ecoREHAB has long supported real-world learning for students through projects to transform abandoned properties into inviting, affordable homes. As the Muncie nonprofit seeks to expand its reach and reputation, students within Ball State’s College of Communications, Information, and Media developed an integrated, measurable marketing and communications strategy; gathered and shared compelling stories about the organization’s impact through various approaches and platforms; developed a logo and marketing pieces; and enhanced the organization’s web and social media presence and visual identity.


Faculty Mentors: Kate Elliott, Paul Gestwicki
Departments: Journalism, Computer Science
Community Partner: ecoREHAB of Muncie, Inc.
Students: Claire Bauserman, Liz DiGennaro, Sarah Foster, Casey Fox, Shannon Greeley, Taylor Groce, Keenan Hutchinson, Lily Jablonski, Grace Koppenhofer, Sydnee Kuebler, Rachel Marquell, Tyler Moore, Kelly Nash, Cameron Nichols, Abby Quigley, Erika Raine, Mackenzie Schroeder, Kaitlyn Sumner, Leslie Thomas

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http://www.muncieneighborhoods.org/2017/05/09/advancing-ecorehab-through-story-and-strategy/
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