Muncie Neighborhood Visual Identity Design (ongoing)

snippet of one of the branding images

The City of Muncie has diverse communities with friendly people, exciting pasts, and outstanding cultural amenities that make it a desired place to live, do business, and visit. Starting in Spring 2019, Studio 165+, an immersive design studio in the School of Art, began working with neighborhood committees to develop their visual identity, elevate their image and evoke a sense of pride in residents. The students researched each neighborhood determining unique key aspects, characteristics, challenges, and opportunities. After developing a neighborhood identity, they created designs to captured those characteristics and established style guides to help the neighborhoods illustrate graphic standards and rules to ensure consistency and continuity across applications and platforms. The neighborhoods done so far include Gatewood, Halteman Village, Westbrier, Old West End, Robinwood Estates, Forest Park, McKinley, Southside, Riverside/Normal City, and Whitely.  With input from residents of each neighborhood, they created a variety of materials including logos for each neighborhood to choose from, each one tailored to what makes that area of our community special–from the mid-century architecture of Halteman Village, to the open hands of Whitely.

If Studio 165+ is coming to your neighborhood soon, please fill out this brief questionnaire to help them get started on your new neighborhood identity.

Photo Gallery | You can also check out the great work they’ve done so far!

Awards & Recognition:

Whitely Community Identity Design

  1. American Graphic Design Award (National Award)
  2. American Advertising Federation East Central Indiana, Silver ADDY (Local Award)

Old West End Neighborhood Identity Design

  1. American Advertising Federation East Central Indiana, Gold ADDY (Local Award)
  2. American Advertising Federation East Central Indiana, Judges Choice ADDY (Local Award)
  3. American Advertising Federation East Central Indiana, Best of Show ADDY (Local Award)

Studio 165+

Project Page:


Spring 2019

Faculty Mentor: Shantanu Suman
Department: Art
Community Partner: Building Better Neighborhoods, Muncie Action Plan, Halteman Village, Robinwood Estates, Westbrier Neighborhood, Whitely Community, Old West End
Students: Nikki Abel, Ashley Allegretti, Hanna Boggs, Mariah Drake, Kate Hamilton, Valerie Francis, Emily Lipps, Sylvia Marbach, Samantha Robbins, Cameo Smith, Ashlyn Sterling, Katie Strader, Angel Winchester

Fall 2019

Faculty Mentor: Shantanu Suman
Department: Art
Community Partner: Building Better Neighborhoods, Muncie Action Plan, Forest Park, McKinley Live Learn Neighborhood, Southside Neighborhood
Student Team: Samantha Robbins, Ashlyn Sterling, Dominic Zelli, Erin Mawhorter, Jared Carter, Joel Hall, Katie Strader, Katie Hamilton, Mariah Drake, Ashley Allegretti, Jakob Rosenberger, Mariah Jester, Nikki Abel

Spring 2020

Faculty Mentor: Shantanu Suman
Department: Art
Community Partner: Building Better Neighborhoods, Muncie Action Plan, Riverside/Normal City
Student Team: Samantha Robbins, Ashlyn Sterling, Katie Strader, Valerie Francis, Angel Winchester, Hanna Boggs, Mariah Drake, Cameo Smith, Kate Hamilton, Ashley Allegretti, Sylvia Marbach, Nikki Abel, Dominic Zelli, Erin Mawhorter, Jared Carter, Joel Hall, Jake Gesick, Aubrey Hayden, Xander Crawley, Kimberly Holbrook, James Ong Jakob Rosenberger, and Mariah Jester

Healthy Moms, Healthy Communities: Understanding Perceptions and Evaluating Maternal Opioid Treatment in Muncie

In the United States, opioid prescriptions and subsequent use are on the rise, particularly among pregnant women. Opioid-addicted women, however, face numerous obstacles in receiving care. These obstacles are shaped by cultural and environmental factors surrounding them, such as access to transportation and community-wide stigma that often exacerbates addiction. In this immersive learning project, students worked with the Suzanne Gresham Center to learn about the opioid epidemic in the Muncie community. Students conducted interviews with community members, learned how to analyze qualitative data, and developed an educational product that provides the community information on the opioid epidemic among pregnant women in Muncie.

Faculty Mentors: Caitlyn Leonardson-Placek, Jennifer Wies, Jean Marie Place
Department: Anthropology, Nutrition and Health Science
Community Partner: Suzanne Gresham Center
Students: Kendall Brophy, Lydia Egan, Genevieve George, Gwyneth Harris, Sage Hatcher, Shelbie Hathaway, Natalie Hudanick, Alejandra Ibarra, Courtney Johnson,
Mikayla Kauffman, Kathryn Loving, Dana Northam, Victoria Petriskey,
Rhyan Radabaugh, Wambui Watene, Mia Williams, Anuoluwapo Adeboje, Kyle Basicker, Beau Carpenter, Grant Coil, Lauren Cooper, Jacob Dragt, Amanda Gray, Maurita Greene, Helen Helfer, Kahleigha Johnson, Charlee Krugler, Jacob Mccoy, Erin Miller, Jala Miller, Sarah Mueller, Brittany Novak, Katherine Porter, Olivia Porter, Emily Riordan, Payton Sanders, Kayla Scott, Erin Simons, Alexus Sturdivant, Kimiko Thomas, Destony Warner, Raeshawn Weeks,

Energy Assessment for Small Commercial Buildings in Muncie

In this immersive energy assessment course, students received instruction in current assessment techniques and then used tools and equipment to assess energy utilization for small local commercial buildings in partnership with business professionals. After learning the proper role and methodology for each energy assessment tool, the collected data was turned into readily understandable remediation information for building owners. Additionally, the class investigated the feasibility of implementing the suggested measures along with the anticipated long-term financial return.

Faculty Mentor: Sherif Attallah
Department: Construction Management and Interior Design
Community Partner: Muncie Chamber of Commerce
Students: Michale Delong, Cassie Dorony, Ethan Hacker, Josh Hillery, Avery Reiter, Hannah Schuler, Colten Showalter,
Brian Szymanski, Jacob Wendrickx, Kevin Zielinski

Cultural Identities and Community Engagement

In this project, students explored the intersectionality of cultural identities, history and impact of structural racism, positionality of race, and strategies for promoting inclusion and civic engagement through family and history research, presentations, oral storytelling, and the development of traveling exhibits. Students worked along with community members to develop and administer Talking Race Human Library in Muncie, Fort Wayne, South Bend, and Indianapolis, using the book, Facing Racism, as a resource. The course is designed as an interactive seminar to foster student discussion, discover family histories, and promote community involvement. The course is constructed from curriculum developed in the community program; It is Well With My Soul.

Faculty Mentor: Ruby Cain
Department: Educational Studies
Community Partners: Human Library Fort Wayne, Muncie Public Library, Purdue University Fort Wayne, It Is Well With My Soul, Whitely Community Council, Industry Neighborhood, Fort Wayne Urban League
Students: Adriana Arthur, Molly Boso, Vashon Broadnax,
Kara Duquette, Kizmin Jones, Lamaiya Lancaster, Alexis McKenzie, Ellen Sauer, Audrey Whitson

Children Facing Challenges Literature Project

Students enrolled in a two-course practicum partnered with Wes Del Elementary and learned about life-challenges faced by children in the Muncie community. Areas of research involved such difficult topics as food insecurity, child neglect, divorce, drug addiction, in addition to other challenges. Ball State students then evaluated and selected children’s literature that provides support to these children and the immediate community. Supportive text-related activities were developed around book selections and students worked within the school to provide in-service training for the curriculum. Finally, they worked to determine the impact of the project on the school community and the students themselves.

Faculty Mentor: Carolyn Hitchens
Departments: Elementary Education
Community Partners: Wes Del Elementary
Students: Natalie Carder, Julia Coons, Dannielle Delee, Courtney Eck, Audrey Gemberling, Lauryn Gray, Hannah Hewson, Jessica Howell, Chrissy Kennedy, Kelsey Kincanon, Megan Marchal, Anna Portwood, Mackenzie Sheets, Riley Worden

Unmasked: Recovery and Redemption

In 2016, a class of Ball State students examined the use of meth in Delaware County. “Unmasked: The Stigma of Meth” resulted in, a website with original content that included a 30-minute documentary, and a 40-page magazine. The focus of the work was on Muncie couple and recovering addicts Brian and Rhea Graham. In 2018-19, a new cohort looked at the growing recovering community of addicts in Delaware County and throughout Indiana. “Unmasked: Recovery and Redemption,” reported on what has changed for the Grahams, as well. There was a focus on recovery and rehabilitation. We heard from addicts in search of recovery and the obstacles they face, including funding for residential treatment. We talked to experts in the field of addiction and endeavored to create a resource guide for recovering addicts and their families and friends. The report included stories, web videos, audio reports, and photography to update the existing website and a second edition of the Unmasked Magazine. The project culminated in mid-April with a “Story Walk,” an interactive event with sources and artifacts from student research to interact with the public.You can also check out the great work they’ve done so far!

Spring 2019

Faculty Mentor: Juli Metzger
Department: Journalism
Community Partner: Ball Brothers Foundation
Students: Noah Adamek, Olivia Adams, Camille Breck, Bailey Cline, Summer Davis, Lauren Delorenzo, Loren Dent, Mary Freda, Shelby Jones, Michelle Kaufman, Samantha Kupianinen,
Robbie Moscato-Goodpaster, Patrick Murphy, Brenton Roy, Christian Sarber, Paige Washington, Emily Wright